Meta integration

WhatsApp Business Platform, explained plainly

One Connect – Bluebex CRM uses the WhatsApp Business Platform so authorized businesses can message customers on WhatsApp. This page describes connection, permissions, and data handling. It is not a Meta endorsement, certification, or approval guarantee.

Why we integrate with Meta

WhatsApp business messaging at this scale is provided through Meta’s WhatsApp Business Platform (including Cloud API). Bluebex uses that platform so customers can send and receive messages from eligible WhatsApp Business Accounts they authorize.

How customers connect

Customers start Meta Embedded Signup from One Connect, sign in to Meta, review requested permissions, and authorize access to an eligible WhatsApp Business Account and phone number. Bluebex does not take ownership of those assets.

Step-by-step: How It Works.

Permissions and access

The application requests only the permissions necessary for enabled functionality. The live source of truth is the Meta App Dashboard. The permissions described for this product are:

  • whatsapp_business_messaging — Send and receive WhatsApp messages for WhatsApp Business Accounts that the customer has authorized.
  • whatsapp_business_management — Manage authorized WhatsApp Business Account settings, phone numbers, and message templates required to operate the CRM.
  • public_profile — Identify the Meta user completing Embedded Signup so the connection can be completed securely.

business_management is used only if the Meta app is configured to request it for selecting or managing business portfolios during Embedded Signup. If it is not configured on the live app, Bluebex does not claim to use it.

Data processing

Depending on granted permissions and enabled features, the platform may process:

  • WhatsApp Business Account identifiers, display names, and phone numbers connected to the workspace
  • Message content and metadata (timestamps, direction, delivery events) needed to operate the inbox
  • Message templates and related approval or send events
  • Webhook payloads that update conversations and statuses
  • The Meta user profile data required to complete Embedded Signup

Full practices: Privacy Policy.

Customer control

Customers authorize access, can disconnect the integration, can revoke app access in Meta Business settings, and can request deletion of Bluebex account data. Disconnecting in Meta may not by itself delete historical records stored in Bluebex until a deletion request is processed.

Privacy

See the Privacy Policy and Data Deletion pages. Contact bluebexsoftware@gmail.com or +91 74064 99990.